I'm a huge IKEA fan. I can easily say half of my house is from that store; they are always ahead on design trends and furniture innovation and this time they didn't disappoint. Actually it was quite fascinating what they've created for London design week.
For one day only they set up a floating market in Regent’s Canal in North London to launch their latest seasonal collection. Visitors were able to experience the unique floating displays all in their own unique color pallet. They even had people aboard cooking and lounging around , as if they were at home.
The floating night market was inspired by the floating markets in Asia. Every boat was nicely decorated with IKEA textiles, furniture and accessories in the same color-theme. Visitors enjoyed a scenic boat trip down the canal while indulging in cocktails and canapés, served off course, on IKEA products.